Every city has a handful of sentences that only make sense if you grew up there. In Western New York, most of ours get said on Sundays, in a parking lot, by somebody holding a plate.
The ALL In football drop is ten of those sentences printed on a tee. None of them carry a team name or a logo. They do not need to. If you are from here, you already know what every one of them means, and if you are not, someone will explain it to you within about a minute of standing next to them.
Here is where each one came from.
Where Else Would You Rather Be?
The head coach who took the team to four straight championship games used to ask his players one question before they left the locker room: "Where would you rather be than right here, right now?" He was quoting a line he had carried since his own playing days, and it stuck in Buffalo the way few things do. It is now the question that gets asked at weddings, at wakes, and in every lot in Orchard Park at about ten in the morning.
Where Else Would You Rather Be puts the question on the front in a collegiate arch, with the town on the rocker underneath.
Right Here. Right Now.
The answer to the question above, and the part the whole crowd says back. We split the two lines with a red bar and put the area code under it, because the response only counts if you say it from the 716.
Right Here Right Now is the companion piece. People buy the pair for a reason.
Be Good. Do Good. God Bless. Go Buffalo.
The sign-off. You have heard it at the end of a radio call, at the bottom of a group text, from an uncle backing out of a driveway. It is four short lines and it says more about how people here treat each other than any campaign slogan ever has.
Be Good Do Good stacks the four lines on the chest with the last one in red.
Circle the Wagons
An old frontier phrase that meant pull together when you are surrounded. A national broadcaster made it the team's unofficial motto in the late eighties and early nineties with one sentence he repeated every week, and the town adopted it wholesale. It fits. Nobody here has ever been embarrassed about being the underdog.
Circle the Wagons puts the words over an eight spoke wagon wheel.
Squish the Fish
The chant for the rival from Florida, the one with a fish on its helmet, born during the years when that matchup decided the division. It has outlived a few stadiums and several coaching staffs.
Squish the Fish shows arched type over a flattened fish with a red bar pressing down on it. It is the one people laugh at first and buy second.
Talkin' Proud
This one is older than the football chants. In 1980 the city launched a promotional campaign called "Buffalo, Talking Proud," complete with a jingle that people of a certain age can still sing without warning. It was meant to lift a city in a hard decade. Forty six years later it reads less like a slogan and more like a description.
Talkin Proud is two enormous slab lines with a red bar underneath.
Comeback City 35-3
January 3, 1993. Down 35 to 3 in the third quarter of a playoff game, starting quarterback out, backup in. What followed is still the largest comeback in league history, and the reason a generation of people here refuse to leave a game early no matter what the scoreboard says.
Comeback City lets the score do the talking.
Ketchup and Mustard
In the lots outside the stadium there is a man who, every home game, gets covered head to toe in ketchup and mustard by the crowd around him while a bowling ball smokes on a grill nearby. It started as a joke and became a tradition that visiting fans now travel to see. It is the most Buffalo thing that happens on a Sunday, and that is a competitive category.
Ketchup and Mustard crosses two squeeze bottles like bats, printed in three inks.
Shout
One word, sung after every score since a local musician rewrote a sixties soul song for the team in the late eighties. Sixty thousand people know every word, and a good number of them know the dance.
Shout boxes the word between two red bars with a small rocker underneath.
Go Buffalo
Two words and the city's name. The most direct thing in the collection, in the two colours everyone wears on Sunday.
Go Buffalo is a big red GO over a wide BUFFALO in our own slab.
How they are built
All ten are printed front and centre on a Bella+Canvas 3001, the soft ringspun tee, in White, Natural and Athletic Heather, sizes S through 3XL. They are $18.99 in S through XL. Royal blue and red throughout, with a third mustard ink on the one you would expect.
The whole football drop is here. Hockey and lacrosse get their own sets later this season. And if you would rather wear where you live than what you cheer for, the ALL America City collection covers eight towns and twenty two landmarks.
BuffALLo Apparel is an independent Buffalo brand. We are not affiliated with any team. We just live here.